About

Alaa Hassan is a healthcare operations leader, business growth strategist, and medical marketing executive based in Dubai, UAE.

His expertise covers healthcare facility management, clinic operations, business development, patient experience, CRM systems, team performance, and medical marketing.

His approach is based on a clear principle: Sustainable growth requires strong operations behind it.

Alaa works at the intersection of operations, management, marketing, and business development, building systems that improve efficiency, strengthen teams, enhance patient journeys, and support sustainable growth.

As CEO & Founder of VA Marketing & PR, he also leads healthcare-focused marketing and business growth strategies across Dubai, Abu Dhabi, Riyadh, Jeddah, and Kuwait.